

Editorial Office and Administration: VIENNA, IX., Türkenstrasse No. 9. Telephone 14199.
Communications are to be addressed not to individual persons, but to the Editorial Office or the Administration: Vienna, IX., Türkenstrasse No. 9. Unstamped letters will not be accepted, and manuscripts are not returned. Office hours of the Editorial Office: Monday, Wednesday and Friday, from 3 to 4 o'clock.
Advertising rates: the four-column petit line, 20 Heller. The advertisement section closes Tuesday evening. Single numbers 30 Heller.
Subscription rates: Austria-Hungary: 12 Kronen yearly, 6 Kronen half-yearly. For abroad: Germany 13 Mk. 70 Pf. yearly, 6 Mk. 85 Pf. half-yearly; England 14 Shg. yearly, 7 Shg. half-yearly; Russia 7 R. yearly, 3 R. 50 Kop. half-yearly; Switzerland, France, Italy, Turkey, Roumania, Bulgaria, Servia, Greece, Egypt 17 Frcs. yearly, 8 Frcs. 50 Cts. half-yearly; America 3 Doll. 40 Ct. yearly.
We beg that expired subscriptions be renewed in good time, so that no interruption in delivery may occur. In Warsaw we have an agency no longer; we therefore beg our fellow-adherents to address themselves in all matters directly to us.
By Berthold Feiwel.
The more deeply a man has grasped Zionism with his understanding and with his heart, the more is he impelled to impart to others also — to many, to all — that which is to himself an unshakable truth and his fairest and mightiest emotion. In this impulse, which embraces the whole people, there is nothing of the vanity of the much-knowing, who would fain let their light shine upon every mountain; and there lies more in it than the natural human desire to shape men and the world round about after one's own microcosm and one's own thoughts concerning men and the world. To him who is a whole Zionist, every Jew upon the wide earth is a piece of his plans and a part of his own future. Now that, under the sign of Zionism, the new people is gradually forming itself out of the scattered tribes of the Exile, not one should be wanting who has something — be it the smallest strength — to bring, or something — be it everything — to receive from the people. Thus, in the harmonious interchange of giving and taking, in the engagement and exchange of all forces, shall the uplifting and the liberation of the people be accomplished. Therefore all Jews are to be summoned, and not because the matter turns upon the number of adherents who are to invest the Zionist idea with a greater authority. The movement is to be as strong and as rich as possible, because its strength and its fulness belong to the very essence of Zionism. That is the kernel of all Zionist propaganda.
Yet however lively the wish may stir in Zionists to carry Zionism far abroad, however strong a power of winning may lie in the idea alone, however much Jewish hearts may be ripening towards it — propaganda is nevertheless no easy matter. This has its good grounds. Before our eyes the idea we serve unfolds and grows from day to day. We labour to press forward to a monism of Zionist thinking, to a unity of Zionist outlook. Meanwhile the compass of Zionism widens and its content deepens, and within its domain ever more relations of the life of the individual and of the people demand room and expression. Thus, even as we learn, we have just so much the more to teach. At the same time, however, while Zionism grows greater, its field of action grows more extended. It presses forward into ever new lands and reaches Jews of every sort. The more numerous they are, the more differentiated, naturally, are the men to whom it has to speak.
Propaganda has now to observe its "Divide et impera" from two points of view: the division of the human material and the division of the subject-matter. Study and tactics will teach those who carry on oral propaganda to speak to every man in his own tongue. Certainly dangers easily arise here: the agitator often falls into the temptation of turning his particular attention to that matter in Zionism which lies nearest to the understanding or to the needs of his hearers. If it is from the outset impossible to convey to anyone, by a single lecture, the whole knowledge of Zionism — nay, difficult even to give him so much as a conception of its significance and its depth — then a specialisation which takes account of one element only, the social, say, or the cultural, may easily lead to a mistaken apprehension of the movement. And yet we must desire that every hearer should understand that it is an epoch-making movement of which he is being told; that its greatness and its beauty should lay hold of him wholly and awaken in him that enthusiasm ready for deeds which a national cause of our kind cannot dispense with.
But the difficulty of specialisation is well-nigh unavoidable, and only very skilful agitators can overcome it with tolerable success. A suitable system, permitting a gradual working through of the whole subject-matter, might here be of help. Yet even to the best system defects will still cleave.
It has already been set forth here how important it is to join to oral agitation the propaganda of the written word. We then occupied ourselves with the press alone. We repeat that the press is the best and an indispensable aid of propaganda. It lies in the nature of the press that it